New Balance for Walktall

18 May 18

Shooting for a recent catalogue for Walktall, one of the concepts I came up with was for a pair of New Balance 910v4, a trail runner. This was to sit on a spread with one other lifestyle image along with a bunch of cutouts, the catalogue is only 8 pages - so space is tight! The spread shows this shot, cropped much tighter to give the shoes the most impact on the page. I'm really pleased with this shot, using natural light on a May afternoon, meaning the sun is starting to drop down in the sky creating nice long shadows.

I wanted a location to suit these shoes, with the rise in popularity of ParkRun, this style of running shoes known as trail shoes are becoming more and more popular - so showing them on feet, on location was important in this image. This image is incredibly versatile as it can be cropped to fit a variety of very different uses.

We shot for about an hour on this shoot, the light was fantastic, dappling as it came through the leaves and overgrowth - out of shot to the left is a circular reflector bouncing the light back on to the subject, and that's all I used to light this. Processed with Capture One Pro 10, I raised the shadows a little and controlled the highlights a little. 

During this shoot, I thought it was important to show some of the details of this Trail running shoe, most people shopping for this style of shoe will be looking out for certain things like the tread and ankle support. We'll use shots like this on consumer emails where we have the space to really highlight some of the great features of this shoe.

One last thanks to N-Photo Mag for giving me such great coverage in the May edition - let me know what you think of it!

 

More news coming soon, Will

Comments

N-Photo Feature

11 May 18

Yesterday on May 10th, I got my hands on N-Photo issue 85, if you take a close look at the cover at the bottom, there's a reason why N-Photo is a little more exciting than usual...they were kind enough to give me a double page feature!

The feature focuses on my work with shoes. Now, I'm not totally sure about the footwear fetishist comment, but I can see why they might have thought that. I'm quite proud of this, it's great to think that the people at N-Photo have shown such an interest in my work. If you want to see more about my work with shoes, pick up a copy or head over to www.ishootshoes.com

Click the image below - it'll take you over to Instagram where you'll see the moment I picked up my copy!

Thanks, Will

Comments

Feature Friday

27 April 18

Time to look back at an older image. This shot is from Looe 2016, the top of the Helter Skelter proved an amazing spot to look down on the crowd on the beach. It's worth noting that 2016 has been the only year to feature the Helter Skelter among the festival entertainment, thus making this a unique opprtunity to get this shot...it may never happen again.

Looking back through the 2016 event reminded me of some other shots I really liked from that weekend and they've now been added to the Event and On Stage galleries. This particular shot could be up there with my favourites from my time shooting at Looe Music Festvial as the opportunity may not arise again, it's a great angle to capture the crowd from - saying that, there aren't many festivals you'll be able to shoot an angle like this, are there?

If you look towards the front of the crowd, there's actually a guy stood on someones shoulders (great effort) - whilst on stage is Ferocious Dog who's a joy to photograph!

If you're quick, I've currently got a poll running on twitter - I'm trying to decide the best gallery to land on when entering my site, it's currently set to land on the Commercial gallery - is this right? What do you think? I'll annouce the results at the end of the poll over the weekend.

 

Thanks for stopping by, Will

Comments

Follow on Socials

13 April 18

Social media is massive these days, and I need to up my game! As Facebook is looking more and more like wasted effort with their increasingly complicated algorithm, I've quietly said goodbye to that page with minimal updates - soooo.... take your pick from Instagram and Twitter! Thanks to everyone who decides to hit that follow button.

 

Follow on Instagram

Follow on Twitter

Comments

N-Photo feature

13 April 18

I'm happy to annouce that I have a double page feature in N-Photo magazine issue 85, due out in just under a month on May 10th - the day before my birthday! Big thanks to Adam and Jason at N-Photo for this, I'll be sure to post the artwork as soon as I get my mitts on it! It's based around my work in the footwear industry, I sent over a bunch of images and answered a lot of questions for them, can't wait to see how it all comes out. 

Image from N-Photo

Comments

New domain!

11 April 18

Welcome to the new domain, Willfahyphoto.com is up and running, woo hoo! Any old traffic to willfahy.co.uk will be redirected here! I'll be reorganising my galleries along with a few other tweaks here and there under the hood.

I'll still be running I Shoot Shoes alongside this - but after talking to a lot of people in the industry, I've it's best decided not to keep updating Oh-Kay Music Photography, for now - as exciting as the little venture is, I've figured my time is best invested in willfahyphoto.com, so unfortunately it will be on the backburner for a while, but it's not bad news as I'll still be doing all the same work and it'll be much easier to keep up with everything, as in the words of Toys 'R' Us....it's all under one roof!

 

Comments

Welcome...again!

20 March 18

A new day, and another new website for me, a little confusing I know, but here's a tune to welcome you all along.

This site brings a fresh look and a fresh new approach to things (again) - I'll get round to explaining as I launch this!

Comments